04 / 05 — Fan-facing season-ticket upgrade and relocation experience

Upgrade & Relocation 2026 Microsite

Without Ballena or a comparable appointment setting tool, this was built to make a traditionally complicated season-ticket process easier for customers to understand before contacting a representative. Rather than lengthy emails and one-to-one explanations, the experience gives fans a clear way to understand upgrade and relocation options, pricing, timing, and next steps in one place, so fans entered renewal conversations already understanding their options.

Revenue figures, customer information, and other sensitive data have been omitted or anonymized.