03 / 05 — FAN-FACING COMMERCE EXPERIENCE BUILT WITH CLAUDE + LOVABLE + FEVO

ODU Football Game-Worn Jersey Microsite

A jersey auction site built in 48 hours to honor the victim of ODU's March shooting. At $300 per jersey with limited quantities, the experience emphasized scarcity, storytelling, and a top-of-the-line customer journey. Incorporating feedback from many stakeholders, the jerseys sold out within one hour and generated over $30,000 for the victim's family.

Revenue figures, customer information, and other sensitive data have been omitted or anonymized.